Shipment visibility for shippers, importers, brands and 3PLs
Different teams lose time to tracking in different ways. Here is how manufacturers, importers, ecommerce brands, 3PLs and operations leaders set up ShipmentVisibility, and which plan fits each of them.
Manufacturers and distributors shipping LTL and FTL every day
Customer service and logistics coordinators spend hours checking LTL carrier sites by PRO number, and they usually learn about a missed appointment or OS&D only when the consignee calls.
- What they set up: a daily CSV or ERP feed of PRO and load numbers with PO and customer references, email and Slack alerts for delays and missed appointments, and a branded tracking link for key accounts
- What changes: one list of every outbound load, exceptions surfacing on their own, and answers for customers without opening ten carrier sites
- Plan that fits: Growth for predicted ETA and the branded page, Pro once the ERP feed and lane-level carrier scorecards matter
Importers tracking ocean containers to the door
Import teams follow containers across vessel schedules, transshipments, port congestion and drayage, and a missed last free day turns into demurrage and detention charges.
- What they set up: container numbers pasted or uploaded per bill of lading, ocean milestones from vessel departure to empty return, and last free day reminders for pickup and return
- What changes: a clear view of which boxes are discharged, which are gated out and which are near their free time, so the drayage carrier is booked in time
- Plan that fits: Pro for ocean milestones and last free day reminders, Starter or Growth for importers with a few containers a month
Ecommerce brands cutting "where is my order" tickets
Support inboxes fill up with buyers asking where their package is, and the carrier page they are sent to does not carry the brand.
- What they set up: the Shopify integration to sync orders and fulfillments, a branded tracking page, and shipped, delayed, out for delivery and delivered emails
- What changes: buyers hear about a delay from the brand first and check progress on a page that looks like the store
- Plan that fits: Growth, with Pro when volume or an ERP connection grows
3PLs and forwarders giving each client its own view
Account managers answer the same status questions for every client and export spreadsheets by hand to keep them informed.
- What they set up: client sub-accounts, a branded tracking page and notification emails per client, and webhooks or the REST API into their own TMS
- What changes: every client sees only its own shipments, and the team runs all clients from one login
- Plan that fits: Pro for client sub-accounts and the API, Enterprise for SSO, roles, an audit log and a custom domain
| Shipment | Mode | Carrier | Lane | Last event | ETA | Status |
|---|---|---|---|---|---|---|
| MSKU1234565 | Ocean | Maersk | Shanghai to Long Beach | Discharge | Nov 6 | Delayed |
| 0412345678 | LTL | ODFL | Chicago to Atlanta | At terminal | Oct 20 | Exception |
| 020-12345675 | Air | Lufthansa | Frankfurt to JFK | Arrival | Oct 19 | At terminal |
| 1Z999AA10123456784 | Parcel | UPS | Reno to Denver | Out for delivery | Oct 19 | Out for delivery |
| LD-88213 | FTL | Truckload carrier | Dallas to Memphis | In transit | Oct 21 | In transit |
| CMAU4567893 | Ocean | CMA CGM | Rotterdam to Savannah | Gate out | Oct 22 | Available for pickup |
| 9400111899223100000011 | Parcel | USPS | Austin to Tulsa | Delivered | Oct 18 | Delivered |
Operations leaders scoring carriers on on-time delivery
Carrier reviews often rest on anecdotes, because nobody has a clean record of which carrier delivered on time on which lane.
- What they set up: all modes tracked in one account, lane-level carrier scorecards, and exports for quarterly business reviews
- What changes: rate negotiations and carrier allocation backed by the shipments the team actually moved
- Plan that fits: Pro for scorecards, Enterprise when security review, SSO and invoice billing are required
Find the setup that fits your team
See every real time shipment tracking feature, learn how shipment tracking software works, compare shipment tracking software pricing, or read about container tracking, LTL tracking and the branded tracking page.